January 2016 is rapidly approaching!

I have partnered with one of the foremost sales strategists, Michelle Archer of the Direct Sales Institute, to increase offerings for all of my clients. We find that many companies are in need of strategic planning assistance this time of year.  We represent nearly 40 years of combined experience in the Party Plan industry spanning programs and incentives to marketing and print media.  Having worked with dozens of direct sales companies nationwide we offer a unique vantage point in the area of sales development. We we love to schedule some time with you to discuss what we might be able to do for your organization

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Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?

The color of some logos is more powerful than the logos themselves — think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.

Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you’re sending.

Check out the infographic below to figure out exactly what your logo’s colors are telling potential customers.

*Courtesy of Entrepreneur.com